From the lab
Better words.
Better marketing.
Useful ideas. Worked examples. A few things worth trying on your next post. Bring your brief, leave the buzzwords.
Better AI copy starts before “write me a post”
Practical copy prompts using Adley Kinsman, Dan Henry, Alex Hormozi and Joanna Wiebe, with before-and-after examples.
Virality in 2026: give people something worth passing on
What current platform guidance and sharing research suggest for useful, original social content.
“Make it sound like us” needs a few receipts
Give your writer examples, customer language and useful editing notes so the next draft has a clearer voice.
One idea, five useful posts
Turn one customer question into five distinct posts, each with a useful job and a concrete example.
How to tell whether your new copy is actually better
A practical way to review copy, check comprehension and measure behavior without inventing a winner.